Become Inspired.

What is the Easy Inspiration Project?

Berlin City Auto Group not only has a great appreciation for fine vehicles, but our talented, committed auto sales and service team also has an appreciation for photography and everything related to the great states of New England. For these reasons, we have created the Easy Inspiration Project in which each month, we provide one of our exceptional vehicles to a talented photographer who will travel around breathtaking New England taking photos of lovely locations with people at work and at play. The photographs will then be showcased on the home page of Berlin City Auto Group for all to enjoy.

With our featured talented artists, you will be able to experience a great deal of this amazing part of the country that you may not otherwise get to see. With bright colors and vivid clarity, photographers will bring beautiful areas of the Northeast right to your computer, and you can enjoy all the majestic views they capture without ever leaving the comfort of your own home.

Only Berlin City Auto Group provides vehicles to local photographers so they can get out there and see the world, capture it in photos and share it with our loyal customers.


Manufacturers Available


States Represented 


Local Photographers 



Why was the Easy Inspiration Project Created?

We appreciate a lot of things, but, the three below mean the most to us.

Appreciation For The Road

For us, it’s not always about getting from Point A to Point B. It’s about the over the top adventures, stories and fun in-between. We feel no destination is too far. The path less traveled might be the most interesting with countless smiles and laughter along the way. 

Appreciation For The Community

Our community is special. It’s a great group of warm, authentic and talented people – our customers, employees, friends and family. We are passionate about helping our community and the people who encompass it. At Berlin City Auto Group, we are passionate about what drives you.

Appreciation For New England

We believe we’re lucky to do business and live in a place with over the top beauty, history and plentiful open roads. We want to give you a chance to see it, too. 

Featured Artist & Vehicle

2016 Ford F-150 by Kyle Finn Dempsey of Trout & Coffee [Photography]



Kyle Finn Dempsey

I am a photographer, film maker and creative builder from the hills of Western Massachusetts. I’ve been in love with visual story telling since I was 19  and am now 24, and have managed to make it my full time job. From brand promotion, product photoshoots, making commercials and building home goods I definitely have my hands full with creative opportunities. I like to spend a lot of my free time outdoors- Fishing, hiking, building fires and enjoying the world around me. If i’m not in my workshop or outdoors, I’m in my studio recording new music.

See more images from Kyle, here.

Past Featured Vehicles

Explore the other images our past featured artists created with past featured vehicles.